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March 8, 2014
The Fish That Saved Pittsburgh
by Michael Menser Dell, Editor-in-Chief
For the uninitiated, McDonald’s unveiled a new Filet-o-Fish commercial for Lent here in the Pittsburgh area. The spot is played incessantly during Penguin games on the local Fox Sports Net channel, airing at least three or four times a contest. Aw, it’s glorious.
The ad features some dude sitting in his garage eating a Filet-o-Fish sandwich. He’s minding his own business, enjoying the delicious processed guppy, when his Billy Bass on the wall suddenly comes to life and starts singing a wonderfully bizarre little ditty, basically threatening the guy to give him the Filet-o-Fish.
It’s straight out of Dr. Demento. And I can’t get enough of it.
Well, it just so happens the Penguins caught fire right around the time the commercial made its debut. Yesterday, the Pens dropped a 3-1 decision to the filthy Flyers, marking their first regulation loss in 13 tries. But the game was aired on NBC. Meaning no Filet-o-Fish commercial. Coincidence? I think not.
The singing fish is Pittsburgh’s Rally Monkey. Let’s go, people. Rally around the fish! I request, nay, I demand the Filet-o-Fish commercial be played on the Igloo scoreboard during all Penguin home games.
In fact, I think it could even prove to be the cure for the ailing power play. Remember in the old days when they used to play the Jaws theme before the man-advantage? Fire up the Filet-o-Fish song whenever the opposition goes to the box. Fans could chant “Gimme that fish!” They could throw tartar sauce on the ice when power-play goals are scored. It’ll be swell. Hey, penguins like fish. It makes perfect sense to me.
The singing fish movement starts now. Pass it on.